"principles and practice of marketing" David Jobber

Principles & Practice of Marketing, 5th editionis the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contempora